Multi-brand vouchers for dealers, distributors and employees — issued under an approval matrix you define, against a running Section 194R register.
The programmes · Six, one governance layer
Multi-brand e-vouchers delivered by SMS, email or WhatsApp. The recipient picks the brand. Your finance team keeps the trail.
Dealers, distributors and retailers. The only programme with live TDS exposure, and the reason the register exists.
Recognition, bonuses and milestones, tracked against the ₹15,000 annual exemption per person.
Diwali, New Year, annual day. Bulk upload, scheduled release, one approval.
Occasion-based vouchers to client contacts. The recipient chooses the brand.
A branded microsite matched to your own site, with your SMS and email templates.
Contest rewards, giveaways and campaign payouts, issued instantly.
How it runs · Six steps, two that matter
Every rewards platform will issue the voucher. Almost none will stop it.
A manager raises a reward against a named scheme. Your rules decide who signs off, by amount, department or scheme.
The approver sees the recipient’s running 194R total before releasing. A breach surfaces here, while the payout can still be restructured.
Vouchers land by SMS, email or WhatsApp within minutes. Spend posts to your ledger against the right cost centre.
Steps three and four are the whole product. Everything either side of them is table stakes, and we would rather say so than pretend otherwise.
Section 194R · Now Section 393, Income Tax Act 2025
The ₹20,000 threshold is cumulative across the year, not per gift. A ₹5,000 Diwali voucher and an ₹18,000 March bonus total ₹23,000, and the tax falls on all of it.
Illustrative. This is the moment the product exists for.
194R has real edge cases — valuation of benefits in kind, sales discounts, capital assets — that no software should pretend to settle. The register tracks the threshold. Your chartered accountant handles the judgment.
Also settled · Three changes in eighteen months
Both landed recently enough that most finance teams have not restructured around them yet.
The annual tax-free limit per employee, tripled from ₹5,000 under the Income Tax Rules 2026, effective 1 April. Cash gifts still get nothing.
Per meal, up from ₹50, under the same Rules from 1 April. The quietest of the three and the largest per employee.
Vouchers are payment instruments, not a supply of goods or services. Settled by CBIC circular 243/37/2024 and written into the Finance Act 2025.
General guidance, current as at September 2026. Not tax advice — have your chartered accountant review anything you design a programme around.
We’ll show you what the register would have flagged and where the approval flow would have stopped things. Forty minutes.
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